Levitation: Website
UI/UX, workflow
Along with the innovative system and packaging design, the website of Levitation is an important bridge to connect with the audience. As a brand targeted to Generation Z, this online presence for the brand is not only for shopping, but supporting social networking. It encourages people to share impressions of the brand to connect other Levitation consumers, or to be an influencer on Instagram and Youtube. Here, people can meet new friends and learn more about their lifestyles.
Workflow
Step 1. Create task analysis to identify main function of the website
Step 2. Build task list to find out every situation of customers' requirements
Step 3. Build website structure to simplify and maximize function of each page
Step 4. Build framework of each page to develop a clean, pragmatic design
